Every September, purple ribbons pop up on lapels and Alzheimer’s walks bring communities together. World Alzheimer’s Month reminds us to learn the signs & symptoms, honor caregivers, and push forward toward a cure.

If you’ve seen memory changes in someone close to you, you already know how heavy it can feel. It isn’t simply about forgetting where the keys are. It’s missed appointments, repeating the same questions, or moments when recognition simply slips away. World Alzheimer’s Month connects a global community determined to make progress against a disease that affects more than 55 million people worldwide.

Global Efforts To Raise Awareness

Alzheimer’s Disease International (ADI) first launched World Alzheimer’s Month in 2012 to facilitate discussion and break stigmas around talking about the disease. Each September, ADI shares toolkits, graphics, and themes that make it easier to spread awareness. This year’s theme, “Ask About Dementia / Ask About Alzheimer’s,” is an invitation for you to open up and participate in dialogue with others, whether they are family, friends, co-workers, or whomever you think might benefit.

The World Health Organization (WHO) has also declared dementia a public health priority. Its Global Action Plan emphasizes several goals including raising awareness. The steps you take at home contribute to a worldwide effort to improve research, services, and support systems.

Why Awareness Helps Families Like Yours

A major challenge in the fight against dementia is that many people still think it’s a natural part of growing old. In fact, ADI found that about 80% of the public and 65% of health care workers still wrongly believe that dementia is just a normal part of the aging process.

This misunderstanding can prevent families from asking questions, but awareness can make a real difference. It shortens the time between symptoms and diagnosis. It connects families with resources sooner. Awareness assures people that they’re not alone.

When you show up at events, you encourage others who might be struggling in silence. And when you speak openly, you chip away at the stigma that keeps too many families isolated.

Research is moving quickly. New tests that may detect Alzheimer’s earlier are on the horizon. Treatments like Leqembi and Kisunla are already approved for certain patients and may give more time with loved ones. But early action is key. The earlier that symptoms are spotted and care begins, the more options there are for treatment and support.

How You Can Take Action This September

World Alzheimer’s Month is built on local action. Here are some meaningful ways to participate this month:

  • Wear purple. Show your support and start conversations about Alzheimer’s Disease by wearing the official color of Alzheimer’s awareness.
  • Know the signs. Learn the 10 early warning signs of Alzheimer’s, from memory loss that disrupts daily life to sudden mood changes. Knowing what to look for can help you or someone you love get help sooner.
  • Share your story online. Share facts or your personal story on social media with the hashtags #AskAboutDementia, #AskAboutAlzheimers, or #WorldAlzMonth to widen the reach. Click here for social cards and poster templates.
  • Build brain-healthy habits. Eat well, move your body, stay social, and practice mindfulness. Each choice strengthens your brain health.
  • Support a caregiver. A quick check-in, a delivered meal, or an offer to sit with their loved one can lighten the load more than you may realize.
  • Walk with others. Join the Alzheimer s Association’s annual “Walk to End Alzheimer’s” on Saturday, Oct. 4 in Orlando, FL; The Villages/Leesburg, FL; Chicago, IL. These walks raise critical funds and connect you with people in your community who know exactly what you’re going through.

Events Happening Near You

In additions to participating in the annual “Walk to End Alzheimer’s”, Charter Research hosts free events year-round designed to give you tools, resources, and community support. From dementia caregiver support groups to workshops for those dealing with early-stage Alzheimer’s, we understand your journey. Click here to register for these and other events. New programs are added every day, so check back often to see what’s new.

The Alzheimer’s Association also lists many events happening around the country, including these Charter Research cities:

Why Your Voice Matters

World Alzheimer’s Month reminds us that dementia is a challenge that no single country, organization, or family can solve alone. Awareness campaigns work because of people like you. Your actions of support are part of a larger push for research and hope.

At Charter Research, we’re here to walk beside you. Step by step, we can build a future where fewer families face Alzheimer’s Disease.